![]() ![]() Object of Study: The Television of Galicia (TVG) and its transformation, necessary in the light of two present-day phenomena: digitalisation of television and convergence of telecommunications (television, telephony and Internet). Also, the insertion of the channel in the television cable of Montevideo changed the relations between the public and private tv, as well as in the national and municipal space of the state channels. In principle it reframed the debate on the roll of the public television in the national tv context. The creation of “Tevé Ciudad” (City`s tv) in 1996 hit of diverse ways at local level. In Uruguay, public television has forty years of existence in the country with Channel 5, today National Television. Also, this reframing is present in diverse contexts at world-wide level, where emphasizes the recovery of the original social assignment in the public television, for example in the United States, in the denominated “broken promise”of Public Broadcasting Service from Jerold Starr (2001). In the Latin American context, according some researchers (Martin-Barbero, Rincon, Fuenzalida), public television need a resignification, and need the development of an endogenous model of public television. ![]() Nevertheless, public television, seems to cross a crisis period, that questions their own existence, the contents of the programming, the relation established with the public and the existing policies or institutional designs (financing policies, political independence, recruitment of human resources). It would account of the social diversity of the societies who represent. ![]() Public tv would be a screen where alternative contents have more space than the market selects. Several studies agree about the function of the public television would consist of guaranteeing a space for the reflection and the public discussion. The discussion focaliced in the State and the public sphere`s paper/rol, especially in tv. In the last years, the discussion about the mediatic globalization impact in the diferents ways of cultural comsumption has been increased. ![]()
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